June 2025
Human Sales conversations
Putting people skills, or humanity, back at the heart of sales is the increasingly vital differentiator for you and your sales team. Why?
In 20 years of Training and coaching Sales professionals and teams, we have experienced a huge amount of change in Sales practices, driven mainly by technology and global trends. The one constant that is often overlooked, is the humanity behind every sale, and this gap is increasing.
May 2025
Cultural Gaps when Recruiting in Asia
I Thought I Had Failed…”: A True Story of Cultural Gaps when Recruiting in Asia
Eighteen years ago, just as we were launching our recruitment practice in Asia from our Singapore base, a French multinational approached us for a critical first hire in the region. They wanted someone versatile — an accountant who could also support operations, finance, admin — someone proactive who would grow with the company. A true builder. We found Elmy.
March 2025
Training vs Coaching
One of the most frequent questions we hear is: “Should I invest in Training or should I invest in Coaching for my team?”
We believe the answer isn’t either/or—but rather when, how, and in what combination. Both training and coaching play essential yet, distinct roles in building capable, confident, and future-ready teams. Understanding the strengths of each approach is the first step to making the right investment in your people. Let's explore the difference.